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Which Way for Wipes?

Smithers-Pira research looks at the global market to 2024.

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By: TOM BRANNA

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Personal care wipes are the smallest but fastest-growing segment of the wipe market. The Future of Personal Care Wipes in a Changing Retail Landscape to 2024 estimates that this year, personal care wipes will consume 763,700 tonnes, or 16.2 billion square meters of nonwovens, valued at $9.3 billion in retail sales, according to a new study by Smithers Pira. By 2024, this is projected to reach 1.0 million tonnes, or 23.0 billion square meters of nonwovens, and a value of $12.5 billion. That works...

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